Facebook ads is a form of paid marketing that is charged by clicks, impressions, or auctions. Facebook offers a variety of ad formats, such as video, image, carousel, slideshow, collection, lead generation ads, post engagement, page likes, and event responses.
Why are Facebook Ads Important?
Facebook ads are one of the most cost-effective solutions for marketing an online business. By using Facebook Ads, you can create specific campaigns for:
Brand Awareness – To reach people who might be interested in your brand and, ultimately, increase brand awareness
Reach – To reach the maximum number of people
Traffic – To increase website traffic, app traffic, or Facebook page traffic
Engagement – to increase engagement (i.e. post likes, post comments, post shares, event responses, claim offers etc.)
App Installs – To increase your app installation
Video Views – To increase exposure to your video view count
Lead Generation – To collect lead information from interested prospects vie lead capture forms
Messages – to initiate a conversation with prospects by increasing messages on Facebook messenger
Conversion – Reaches people who are more likely to convert on website or app
Catalog Sales – To use specific ads that show items from catalogs to a target audience
Store Visits – To reach people near your location and get them to visit your store
Setting up a Facebook ad campaign offers you strategic opportunities to grow an audience, build a brand, generate traffic, and increase your revenue.
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