It helps candidate to manage voter database and interact with them through electronic ways of communication. This enhances connectivity of candidate with the voters.It has various other functionalities which helps in available resource management, people management etc.

Security and auditability are some of the defining advantages of our EMS, a system that allows you to configure any type of automated election in a flexible and practical way.
OJSS Election Management System (EMS) is an application that automatically generates all the tools needed to prepare and conduct an election.
From candidates' nominations, to voter registration and ballot design, EMS organizes the information in any given country or region where an automated election process will be deployed with security, simplicity and accuracy.
EMS performs all administrative tasks related to the chosen election configuration, such as:
Contests and jurisdiction specification
Polling stations
Candidate registration
Ballot generation
Results collection
Results tabulation
Winner proclamation
Election results publication

All election information set up by EMS can be used later by other  applications or devices during the course of the electoral event.
Voter Management :
GIS based mapping.
Leader Management
Party worker Management
Results collection
Migrated Voter Management
Sorting - Caste,Religion,Party.
Statistical analysis and Reports

Voter Database: 
Voter details survey through android application.
Voter list digitization.
Mobile numbers database.

Digital Promotions:
Social media - Facebook, Instagram, Twitter etc- good tactic to get people’s attention.
Bulk SMS - In minutes everyone will have the message.
Bulk emails - to send email in large quantities.
Personal website - implementation of your own brand strategy.

Personal Relation :
Interactive Call centre.
Feedback from voters.
Plays recorded message of candidate.
Convince voter through follow-up call.